The future of Digital Marketing

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2019 and beyond?

Artificial intelligence has been expanding what’s possible in the world of digital marketing for quite a while now, but we’re going to see exponential leaps in what this technology is capable of over the next few years.

Chatbots will become a customer service standard and start replacing live agents more and more frequently as machine learning algorithms grow more complex and are able to emulate human beings with almost spooky accuracy.

Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources.

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